Softbank’s ‘White Family’ wins Grand Prix for best commercial
The “White Family” series of commercials from Softbank Mobile won the Grand Prix for best commercial at the ACC (All Japan Radio and Television Commercial Confederation) Commercial Festival, the biggest event in the advertising industry in Japan, held at a Tokyo hotel this week.
Ueto Aya, 23, Higuchi Kanako, 49, Dante Carver, 31, and the dog who played the role of father, lined-up to accept the award. They also won the Best Performance award along with Toyokawa Etsushi, 46, and Tanaka Rena, 28, who appeared in the Soyjoy commercials produced by Otsuka Pharmaceuticals.
JapanToday
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